Affiliate Program – Hot Pursuit

At present, almost all major service providers are engaged in developing the tracking systems to make their programs more effective.

Recently there was news about some affiliate marketing agency developing an advanced tracking system based on cross cookie correlation. It may sound Greek to many, but its advantages can be comprehended easily and using minimum of the jargons. The function will help the network or merchant who provides the program to keep track of buyers that visit different web sites of the affiliates.

At present, almost all major service providers are engaged in developing the tracking systems to make their programs more effective. Advanced tracking software may become the unique selling proposition for the service provider and can take the service to the next level of success.

As of now we have tracking services that are being provided by third party. Most of these service providers give a different URL, which monitors the stats on the page. In this case the affiliate or whosoever avails the service has to pay, usually on monthly basis. There are also softwares that you buy and install directly on your web site.

Free web sites often do not qualify for many tracking software solutions. It is because certain tracking softwares need access to the cgi-bin, which is not possible in case of free sites. Also one of the requirements is the disk space on the server. The reports have to be shared so that you can access them or share them at any time you want. Since the tracking happens on daily basis and the records are maintained, one must have disk space allocated to the software utility.

With better tracking solutions, affiliate programs are becoming all the more valuable.

Affiliate Marketing Network - Bulls Eye

The publisher’s web site has suddenly become a valuable asset and different agencies are trying to lure the web site owners.

I can see the tug of war between affiliate marketing networks and advertising networks in the online industry. The publisher’s web site has suddenly become a valuable asset and different agencies are trying to lure the web site owners. There is a reason to give a green signal to affiliate marketing network.

You know, the major issue that worries all small and big online advertising players is the efficacy of online advertisement program. Since there are hundreds and thousands of pages where advertisements are to be placed, they have come up with different automated services. An online advertisement would be affective on the right page. It is same as saying that the right advertisement put before the right audience can enhance the efficiency of the program.

As of now, the automated services have not been entirely successful in placing relevant ads on certain pages. In case of affiliate marketing, the networks ensure that such a thing does not happen with the affiliate. The wrong ad, say that of jackets if put on the web site with content on trendy watches, won’t bear anything either to the advertiser or the one who advertises.

Affiliate marketing also has different models for display advertising, lead generations and for sales. The program may be customized to help the publisher and affiliate get better results.

I personally won’t advise anyone to go for advertising, unless they are fairly paid. Thousand impressions for a couple of dollars do not make sense in many ways. Although some web sites with good traffic may be able top generate great money, but for web sites that have average or lesser number of visitors advertising is a bad choice.

Three Cheers for Indian Affiliate Networks

Indian affiliate networks have proved that information technology is at its best in the country. With such services, the country is counted as one of the early adopters of new technology.

In web services, online marketing and affiliate marketing are running the show. Affiliate marketing particularly has opened the doors to the site owners and I can see the poor dejected souls assimilating their strength again to beat the time.

More than ten years ago, web was like a treasure trove. I still remember the time when domains where registered without having second thoughts, web sites serving no particular purpose were hosted and I also saw people abandoning the practice after some time. The wonderful media and the much hype about it plummeted into anonymity.

However, there is a revival phase that can be marked by diverse operations and new business models that have come into existence. We now have agencies provide email marketing, search engine marketing, social media marketing, affiliate marketing; in addition to the old time search engine optimization.

I have also observed Indian affiliate networks and it makes me ponder for a while. Are we really prepared to take up such tasks as provide marketing services to the foreign brands and clients?

A quick look at the popular activities in web industry reveals that we are actually ahead of time and in fact the scene here better than some of the developed nations in the world. It may also be that the activities or the status of online industry of these countries is invisible to us. Still, there is much evidence to prove that we are active participants and have experimented with almost everything in the web space.

Indian affiliate networks, for instance, have proved that we are not laggards but the early adopters. The way I see it, Indian affiliate networks is a clear sign or proof that we can provide the services that very few people can think of in the web world. Three cheers for affiliate marketing providers.

Affiliate Marketing Network – The Eye Opener

How can we check the credibility of an affiliate network? This question may have troubled the site owners time and again. We do not have much in our hands as entries in databases are vague and on Internet information regarding the same is not much of a help.

I have some suggestions which I think are worth sharing. One of the parameters can be the services. Affiliate networks may be providing different services and cater to different verticals. One of my findings has been that services providers who are also related with online advertising have a sound footing in the industry.

The second parameter can be the relevant experience and that too with different marketplaces. Affiliate marketing networks that operate in more than one given country have more exposure of the industry and the concerns.

The third parameter can be solutions provided and the technologies used by the network. The networks that provided advanced tracking systems and tools provide better services than others.

One way to find the good ones in the industry is read the blogs of the marketers. There are numerous blogs on the subject. Read testimonials and reviews of the marketers. Reputed affiliate networks also participate in industry events like seminars, convocations and conferences.

If you are still in doubt you can prepare a list of questions and have a verbal communication with the network. Such a personal communication lets you know as where the organization stands and what you will be having at the end of the day.

On web you will find a number of articles and write ups describing the pros and cons of the services of reputed affiliate networks. There is a scarcity of data, but the little we have may be a real eye opener.

The Mysterious Affiliate Marketing Network

I have searched some useful information on affiliate marketing networks on many web sites and blogs. Still, there are some points which are never cleared and they can’t be unless I join some of the programs provided by affiliate marketing service providers.

As I was hunting for the information, I came across an affiliate network service provider. The service provider had a nice presentation in which some great offers were all visible. I was surprised by one thing that the provider started with a training program.

The dumb idea was that the service provider did not realize the very basic things that why I wanted to join. As if it were destined that I needed money and would do anything but with the assistance of the network. They would consult me, then build my web site, then promote it followed by marketing and all stuff. And much later they would offer me a deal with that web site.

There is one more thing that I am confused about. Affiliate marketing looks quite English. Whenever I start searching for resources, it is the UK service that comes at the top. Are services like affiliate marketing and affiliate networks more helpful in UK; means is it region specific?

Affiliate networks say a lot about commissions and performance. But are they willing to explain the details of their business or any such information which can result in increasing competition.

Affiliate marketers or affiliate networks must put down their working in simpler terms and explain briefly as how they are going to do it. They try to make it simple, but unfortunately they are unable to convince the people. If I want more business they must give a single proposition making everything clear as how they will deliver the task.