Affiliate Marketing Network - Bulls Eye

The publisher’s web site has suddenly become a valuable asset and different agencies are trying to lure the web site owners.

I can see the tug of war between affiliate marketing networks and advertising networks in the online industry. The publisher’s web site has suddenly become a valuable asset and different agencies are trying to lure the web site owners. There is a reason to give a green signal to affiliate marketing network.

You know, the major issue that worries all small and big online advertising players is the efficacy of online advertisement program. Since there are hundreds and thousands of pages where advertisements are to be placed, they have come up with different automated services. An online advertisement would be affective on the right page. It is same as saying that the right advertisement put before the right audience can enhance the efficiency of the program.

As of now, the automated services have not been entirely successful in placing relevant ads on certain pages. In case of affiliate marketing, the networks ensure that such a thing does not happen with the affiliate. The wrong ad, say that of jackets if put on the web site with content on trendy watches, won’t bear anything either to the advertiser or the one who advertises.

Affiliate marketing also has different models for display advertising, lead generations and for sales. The program may be customized to help the publisher and affiliate get better results.

I personally won’t advise anyone to go for advertising, unless they are fairly paid. Thousand impressions for a couple of dollars do not make sense in many ways. Although some web sites with good traffic may be able top generate great money, but for web sites that have average or lesser number of visitors advertising is a bad choice.