Affiliate Marketing Network must Strike a Deal
About: Affiliate marketing is going a little off-track with intermediaries stepping in. There is still time to check against them and install measures for the same.
With residual income and referrals, affiliates are turning out to be providing intermediary services themselves rather than promote or sell the products of the merchants. Is it possible? Yes, very much possible.
Some affiliate marketers have started hiring people for affiliate programs that they themselves have registered to. In industry the second level marketers are known by the name sub affiliates. The role of affiliates in such cases has changed from active participation to supervisory. They sign up with the advertisers, get the work and get it done by others.
Affiliate networks do something similar. In addition the networks provide other services like tracking, managing of accounts, payment distribution, etc. On the other hand affiliates just take a minor portion of commissions and help web site publishers to get the best deals in the industry.
With this practice the affiliates do not even need a web site or resource of their own. They simple pass on the assignments to others or just make others to join the affiliate program. At present there are few regulatory processes as what is allowed and what is not allowed in the affiliate marketing process once an affiliate signs up with the merchant or trader.
One of the advantages of affiliate marketing, especially for e-retailers, is that it averts the intermediaries in the supply and demand process. By directly reaching to the audience, the merchants have to just ship the products. With intermediaries emerging in the affiliate marketing industry itself, the advantage might lose its significance.
The merchants and networks need to encourage best practices in the industry and push for restrictions against any undue and unethical one. There is still time to impose the restrictions and put forth some concrete measures.
With residual income and referrals, affiliates are turning out to be providing intermediary services themselves rather than promote or sell the products of the merchants. Is it possible? Yes, very much possible.
Some affiliate marketers have started hiring people for affiliate programs that they themselves have registered to. In industry the second level marketers are known by the name sub affiliates. The role of affiliates in such cases has changed from active participation to supervisory. They sign up with the advertisers, get the work and get it done by others.
Affiliate networks do something similar. In addition the networks provide other services like tracking, managing of accounts, payment distribution, etc. On the other hand affiliates just take a minor portion of commissions and help web site publishers to get the best deals in the industry.
With this practice the affiliates do not even need a web site or resource of their own. They simple pass on the assignments to others or just make others to join the affiliate program. At present there are few regulatory processes as what is allowed and what is not allowed in the affiliate marketing process once an affiliate signs up with the merchant or trader.
One of the advantages of affiliate marketing, especially for e-retailers, is that it averts the intermediaries in the supply and demand process. By directly reaching to the audience, the merchants have to just ship the products. With intermediaries emerging in the affiliate marketing industry itself, the advantage might lose its significance.
The merchants and networks need to encourage best practices in the industry and push for restrictions against any undue and unethical one. There is still time to impose the restrictions and put forth some concrete measures.
posted by Affiliate Marketing at
3:06 AM
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