Affiliate Marketing Network

Friday, April 4, 2008

Affiliate Marketing Network – The Eye Opener

How can we check the credibility of an affiliate network? This question may have troubled the site owners time and again. We do not have much in our hands as entries in databases are vague and on Internet information regarding the same is not much of a help.

I have some suggestions which I think are worth sharing. One of the parameters can be the services. Affiliate networks may be providing different services and cater to different verticals. One of my findings has been that services providers who are also related with online advertising have a sound footing in the industry.

The second parameter can be the relevant experience and that too with different marketplaces. Affiliate marketing networks that operate in more than one given country have more exposure of the industry and the concerns.

The third parameter can be solutions provided and the technologies used by the network. The networks that provided advanced tracking systems and tools provide better services than others.

One way to find the good ones in the industry is read the blogs of the marketers. There are numerous blogs on the subject. Read testimonials and reviews of the marketers. Reputed affiliate networks also participate in industry events like seminars, convocations and conferences.

If you are still in doubt you can prepare a list of questions and have a verbal communication with the network. Such a personal communication lets you know as where the organization stands and what you will be having at the end of the day.

On web you will find a number of articles and write ups describing the pros and cons of the services of reputed affiliate networks. There is a scarcity of data, but the little we have may be a real eye opener.

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