Affiliate Program – Hot Pursuit

At present, almost all major service providers are engaged in developing the tracking systems to make their programs more effective.

Recently there was news about some affiliate marketing agency developing an advanced tracking system based on cross cookie correlation. It may sound Greek to many, but its advantages can be comprehended easily and using minimum of the jargons. The function will help the network or merchant who provides the program to keep track of buyers that visit different web sites of the affiliates.

At present, almost all major service providers are engaged in developing the tracking systems to make their programs more effective. Advanced tracking software may become the unique selling proposition for the service provider and can take the service to the next level of success.

As of now we have tracking services that are being provided by third party. Most of these service providers give a different URL, which monitors the stats on the page. In this case the affiliate or whosoever avails the service has to pay, usually on monthly basis. There are also softwares that you buy and install directly on your web site.

Free web sites often do not qualify for many tracking software solutions. It is because certain tracking softwares need access to the cgi-bin, which is not possible in case of free sites. Also one of the requirements is the disk space on the server. The reports have to be shared so that you can access them or share them at any time you want. Since the tracking happens on daily basis and the records are maintained, one must have disk space allocated to the software utility.

With better tracking solutions, affiliate programs are becoming all the more valuable.