Affiliate Marketing Network

Wednesday, March 19, 2008

Affiliate Marketing – The Magic Inside

The blog endorses the efforts of affiliate marketers to sell products to the Internet users. It also tends to highlight the skills of an affiliate marketer.

Education has become too expensive. It does not need a genius to work out on the bills – the admission fees, the spending on the resources, examination fee, books, library, Internet, etc. Think - all that effort just to prove that you are a marketing genius. It is no good.

On the other hand, make a web site, promote it and apply your brains and you are a marketing bigwig making thousand odd pounds a month. It is affiliate marketing and you are most welcome.

Web site publishers market the products and services of merchants and service providers. If they get lucky, which has a lot to do with their natural ability, they are among the leading marketing professionals in the world. No certification, no accreditation, no examination but plain marketing.

Affiliate marketers do have a bent of mind; one that is towards the creative side. When I see how web site owners sell products on their sites I can’t but help appreciating them. There is a difference between oral communication and communication involving a medium or channel. In the latter you have to convince the user with just images, information and text. The user cannot see you; neither can you see the visitor. It happens in a jiffy. However, there is a lot that is deliberated in the few seconds during which the visitor on the site makes up the decision.

Affiliate marketing requires the skill to involve people in the communication; the skill to motivate the customers to click on the button, the skill to plan for a possible confrontation, marketing skills, skills of an efficient sales representative, etc. Add to this the increased awareness of the virtual world – the Internet and the networking.

Affiliate marketers have every right to claim the title “The elite in Marketing”. They deliver to the business the results no one else can. Affiliates are the architects of their own destiny. In cyber business, it is them and the business.

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